Finance Ads

Two Regulators, Only One of Which Is the Platform

Fintech is a vertical where advertising policies and financial regulations go hand in hand. Meta and Google allow financial services advertising, while landing page disclosures depend on the product and market. These may include consumer loan interest rates, risk warnings for margin trading, service terms, and company information.

We handle campaign setup and management, adapting ad creatives and landing pages to platform policies and the specifics of each financial product, so campaigns can launch and scale smoothly.

Where Campaigns Break Down in Practice

• Inconsistent funnel. The ad account, website, and financial product should present consistent information and represent the same business. We account for this when preparing campaigns and setting up the advertising infrastructure.
• Market-specific requirements. Every market has its own audience, competitive landscape, and financial advertising requirements. We tailor campaigns to each country and scale them into new markets.
• Disclosure design. Financial information should be clear and easy to read. We account for disclosure requirements when developing landing pages, starting at the wireframe stage. See design — made at the wireframe stage.

What works

Search ads and Meta broad-reach campaigns are key customer acquisition channels in fintech. Search ads reach users actively looking for financial products, while paid social helps expand reach and attract new audiences for lending services, payment solutions, and neobanks. For trading and investment products, we tailor creatives and ad messaging to the specific offer.

Organic search and comparison content also play an important role. People research financial products before choosing one, comparing rates, fees, features, and reviews. SEO helps increase brand visibility, attract users with strong search intent, and build an additional source of qualified traffic alongside paid advertising.