About
About
A small team that buys media for the accounts nobody else will take.
DNA Traffic Lab is a performance marketing agency running paid media on Meta, Google, TikTok and Telegram, SEO and creative for the categories ad platforms restrict — adult, dating, iGaming, finance, insurance, crypto, nutra, health and employment — as well as for unrestricted ones: e-commerce, food, beauty, fitness, home services, education, B2B, SaaS and legal services.
Almost all advertising is background music.
Heard once, gone in a second. It moves nobody anywhere.
What works is the thing that starts your feet before your head has decided.
That is the whole job. Frequency is not a vanity metric — it is the mechanism. Everything we build is aimed at the second visit, not the first click.
The team
DNA Traffic Lab is two marketers who run every project themselves. Either of us can lead a project alone; on larger accounts we work as one — one on strategy and buying, the other on the system it runs on.
Kiryl
Founder, paid media
Running paid media since 2021 on Meta, Google and TikTok. Built his commercial experience in search-arbitrage, gambling, dating and e-commerce teams while running his own projects alongside. Takes what works in one vertical into another — which is usually where the results come from. Treats creative and the way an offer is framed as part of the analysis, not decoration. Makes calls on data, not on day-one numbers.
Darya
Partner, operations and tech
Builds the agency from the inside: processes, tracking, integrations and everything that has to work the same way every time. Turns ideas into a setup that runs without defects — so campaigns rest on clean data and nothing gets lost between launch and report.
How we work
Two heads, not a hierarchy: one brings the buying experience, the other the system that makes it repeatable. The platforms change every quarter, so we keep testing and keep what we know current. Design, development and routine work go to vetted contractors when a project needs them — never anything that has to stay confidential, and never the decisions that drive a brand's growth.
More about Kiryl →Two sides of one line
Most agencies pick a side. Working the restricted side well is what makes the other side straightforward.
Tell us what you are trying to move
One message. What you are selling, which countries, what you spend on ads now. You get an answer from someone who has run it, not from a form.
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